Research & Development.

Research & Development

R&D should never be finish, if you want to live in market.

R&D (Research & Development) plays a very important role in the success of a business. R&D contributes to sustainability of business. Today’s market trends are constantly shifting and changing. Therefore in order to maintained current market trends and their competitive edge, we conducted market research on periodic basis, which is more important than ever.

To live in market, we do research and development in following area

Research & Development


We understand that business trends change because the wants, needs, and tastes of the consumer change. There could be a number of reasons for this, but the fact that it happens at all. That’s why the only reason, we need to begin research and understanding why it happens and this research helping us a lot to grow our business.


We keep tracking our competitors and evaluating their strategies, which help us to determine their strengths and weaknesses relative to product or export import services. This helps us to finding opportunity and market gap. Also, the periodic competitive analysis lets us to find the errors, mistakes and the negative feedback of our competitor. Using this, we optimise our marketing strategies and do necessary changes and improvements in our strategies.


As we said previously that we commit to not being a know-it-all. Each piece of feedback is a mustard seed of knowledge, capable of furthering to expand us and our business. That’s why we fully analyse this data to get the most out the feedback and uncover the best insights, to optimize our product and services.


We consider this research as consequence of above researches, and we find that, to provide better products and services, we ought to execute something better and innovative things to provide higher level satisfaction to our customer. This really makes us different and innovative from our market competitor?


The market price analysis helps us to get the actual prices which prevailing in the market, and the manner of their determination and the reasons for their fluctuations. This research creates possibility to give best price to our global customer.


We do SWOT Analysis in each aspect of company which affected our future performance. This helps us to understanding our Strengths and Weaknesses, and for identifying both the Opportunities open to us and the Threats we face.

Company's SWOT Analysis


  • Government supporting us through MAKE IN INDIA scheme.
  • Our Perfect Expertise and creative team.
  • Our Products are demanded worldwide.
  • Our Quality product & Service make us authentic.
  • Our safety regulation for task.
  • Our Environment friendly nature.


  • We don’t pay much attention to marketing, because we dependent only on word- of-mouth and website.
  • Lack of knowledge of customer’s Mother Tongue Language except English.
  • Customer already have Strong attachment to existing supplier & manufacturer.


  • Take advantage of the increasing world population.
  • Demand increasing from worldwide.
  • Countries’ government system Improvement.
  • Countries’ government making Good relation with various countries.
  • Arrival of new technology in production and manufacturing.


  • Climate variation.
  • Fluctuating market in short period of time.
  • Due to development, Frequent Changes in Government policies.
  • Existing or new competitor.
  • Environmental factors


  • As per the SWOT analysis, the company will stay as the leader in the export industry is spite of the challenges and threats it would face.
  • The company must pay attention to marketing also, in order to expand export business.
  • It is advisable that the company should continue to launch creative and innovative services in order to give customer satisfaction.
  • In order to improve performance the company should make effective plan in order to fight with climate variation and fluctuating market.
  • At last, It might be said that, “The Sanskriti Multinational “ has the potential to be largest exporter in the world.